8sian and Hubei join forces to bridge SoCal media gap
At an intimate lunch reception in Pasadena on Tuesday, 8sian Media President Able Kwan and Hubei Media Group CEO Zhang Jianhong signed a strategic partnership between their respective entities, giving each other access to technologies and audiences that would otherwise remain out of reach.
“I’m happy to see our companies come together to promote cultural exchange,” 8sian Media CEO Kin Hui said. 8sian, which manages an online video network that boasts more than 150 million hits every month across multiple platforms, will soon be able to host Hubei-affiliated content on their YouTube and social media sites, opening the door for greater cultural contact between mainland China and the United States.
Hubei Broadcasting, which has its base in the province of Hubei, China, is a front-runner in the world of media technologies. They developed the Yangtze Cloud system, a “one-stop shop” for government news and lifestyle information around central China. Hubei has pre-existing partnerships with other Chinese media companies, such as Shanghai TV and Yangtze Media Group. But 8sian’s involvement with Hubei is special.
“A lot of residents in Arcadia are immigrants,” Arcadia City Councilman Sho Tay said. “So they need information from China as soon as possible.”
While other immigrant communities, particularly Mexican immigrants, have extensive coverage from their home countries, China-born residents in America have had to rely on China-based media networks for information about their home country.
Now, 8sian and Hubei will be able to provide timely news for millions of southern California residents.
— By Hugo Guzman, correspondent
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