San Gabriel launches official WeChat
SAN GABRIEL — City officials announced the launch of San Gabriel’s WeChat account on Thursday. The popular social media app has been adopted by the city to better engage with its Chinese-speaking community.
“We want to include everyone,” San Gabriel Mayor Chin Ho Liao said. “That’s the most important thing here.” He says that this move is part of a greater campaign to reach the city’s diverse population. More than 60 percent of residents are of Asian descent, and 54.4 percent are foreign-born.
According to Public Information Officer Lauren Gold, users can expect city updates and valuable information for residents about city services. The city also plans to work closely with its police department to issue safety alerts on WeChat.
The city has also been working with the corporate office in San Francisco to plan advanced features, such as a library check-out service. They have since been working together to improve service for municipal accounts.
This is the first WeChat account of its kind in the US. The account had its soft launch in May, after users on Weibo asked for it. Weibo is another popular social media app from China, which the city has used since last August. Many police departments and city governments have used Weibo to connect with its Chinese-language communities in the past, including nearby Alhambra.
“It’s just a been a great response that shows us these residents are here, and they are hungry for communication in their language,” Gold said in an interview with KPCC.
“It’s hard to say where we’ll go next,” Gold said on Thursday. “Stay tuned!”
Users can find the city of San Gabriel with the WeChat ID “SanGabrielCity”.
By Hugo Guzman
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